If you’re selling software or services to the US from India, you’ve probably asked yourself, should I invest in inbound marketing or should I start with outbounds, emails, LinkedIn, cold calls? What’s actually working right now? Let’s break it down with some real insights. Hi, I’m Tabash Bubikar and I coach founders of Indian software companies to scale in global markets, especially the US. After working with over 100 companies, here’s what I’ve learned. Inbound versus outbound is not an
eitheror decision. is about how you use both together and strategically. Here’s the reality. Inbound alone won’t cut it when you’re sitting in India and trying to sell to a US client. They don’t know you. Your brand has no recall and your SEO or LinkedIn posts won’t magically bring enterprise leads to your inbox next week. But that doesn’t mean you skip inbound. It means you start with outbound and make it feel like inbound. Let me explain. Use outbound to start conversations. This means relevant cold
emails, personalized LinkedIn outreach or targeted video messages. Don’t pitch. Start with context and curiosity. Mention a real pain point, a relevant use case or a mutual connection. Once they check you out, that’s where inbound content needs to kick in. Your website, your case studies, your founder posts on LinkedIn, they all build credibility while you’re sleeping. Outbound gets attention. Inbound earns trust. Also, position your service like a product. Don’t say we do custom software in
React, Angular.NET, mobile apps, and so on. Instead, say we help US banks modernize their loan processing in 90 days. Specific, confident, easy to say yes to. And if you’re a small company, keep your outreach founder. Buyers in the US appreciate authenticity. Record a 45se secondond personalized video. Comment on their posts. Send a thoughtful note. Don’t try to sound big. Try to sound real. One of my clients, Rahul at Dev Matrix, implemented this exact approach. He started with focused outbound to
fintech CTO’s backed by weekly LinkedIn content about payment processing challenges. Within 3 months, they landed two projects much faster than the typical 6 to9 months that it takes for inbound strategies. And that’s a key point. This combined approach typically takes 2 to 3 months to show results. Not overnight, but also not the year plus that pure inbound often requires. Here’s one more tip. Outbound also feeds inbound. Every time someone checks your profile or your site after a message,
you’ve created an inbound signal. So, keep your content engine warm and consistent. To wrap this up, what works for US sales from India? Start the conversation with outbound. Back it up with credible inbound. And don’t try to be everywhere. Try to be intentional. If this helped you, like the video, share it with your team and follow for more grounded real world strategies on selling to the US from India. Thanks for watching.
