Why Should You Attend?
Unlike generic sales webinars, this session:
- Focuses on systems, not scripts — built around what actually drives enterprise growth
- Designed specifically for software businesses — every framework is tailored to product companies, SaaS, and software services firms
- Covers structure, process, people & mindset — the four pillars of a scalable enterprise sales engine
- Gives you frameworks you can implement immediately — not theory, but actionable clarity
- Helps you identify what’s missing in your current sales engine
You’ll leave with:
- Clear next steps to move the needle
- A blueprint for building enterprise sales
- Clarity on team structure and roles
- Confidence to pursue and close large enterprise deals
About the event.
Most software companies hit a growth ceiling — not because of product or talent — but because their sales engine isn’t built for enterprise scale.
Enterprise sales isn’t just about bigger deal sizes. It demands a completely different mindset, org structure, sales process, value narrative, and approach to entering, expanding, and sustaining large accounts.
In this 2-hour masterclass, you’ll learn how enterprise sales really works — and how to build a repeatable, predictable enterprise sales system inside your software company.
This session is designed to help founders move from:
- Ad-hoc deals → Structured pipelines
- Founder-dependent sales → Scalable sales teams
- Transactional selling → Strategic, multi-stakeholder enterprise wins
What You’ll Learn:
- Why founder-led and SMB sales models stop working when you attempt to sell to large enterprises — and what fundamentally changes at scale
- How enterprise buying actually works, including decision complexity, buying committees, and long sales cycles — and why traditional “closing skills” fail
- The structural differences between regular sales and enterprise sales teams, and where most software companies unknowingly create growth bottlenecks
- What an effective enterprise sales system looks like — including the roles, responsibilities, and internal collaboration required to win and sustain large accounts
- How account-based selling really works in enterprise environments, beyond campaigns and LinkedIn outreach
- The strategic difference between hunting and farming, and why enterprise growth depends on mastering both
- A clear framework for entering, sustaining, and expanding whale accounts — and why enterprise revenue must be viewed as a multi-year relationship, not a single deal
- Where enterprise deals typically stall, weaken, or die silently — and how founders often miss these signals until it’s too late
- How enterprise value propositions differ from SMB messaging, and why outcomes, risk, and credibility matter more than features
Who Should Attend
This webinar is designed for:
- Founders & Co-Founders of software companies
- CEOs & Managing Directors
- Sales Heads & Revenue Leaders
- Product Companies, SaaS & Software Services Firms
- Companies based in India and global markets (USA, Canada, Europe, Middle East)
Especially valuable if you are:
- Struggling to close large enterprise deals
- Too dependent on the founder to close sales
- Stuck at a revenue plateau
- Winning deals but unable to scale predictably
About The Speaker
Tabish is a five-time award-winning Business Coach with over 30 years of industry experience. For the past 11 years, she has been coaching and mentoring high-performing software company founders across India, the USA, Turkey, Qatar, and Canada.
With two decades of experience in the IT sector — spanning early-stage software startups, leading Indian IT corporates, and a global MNC — Tabish brings a rare blend of micro-level execution insight and macro-level strategic thinking.
Her ability to deeply understand both the founder’s mindset and enterprise buyer realities allows her to help entrepreneurs build scalable, resilient, and globally competitive software businesses.
Save Your Seat
Save your spot by filling out basic details and take the first step to scale your factories to global level.
Just 120 mins of your time and no registration fees.
About Expandus
At Expandus Business Coaching, we empower business owners, CEOs, and CXOs to grow with clarity, confidence, and control. Over the past decade, we’ve partnered with more than a thousand businesses—especially in the engineering, projects, manufacturing, software, and automotive sectors—to help them achieve real, measurable growth.
Our coaches bring three to four decades of hands-on industry experience, combining deep business insight with practical strategies in coaching, consulting, business planning, and leadership development. Because we operate 100% online, our programs are accessible to entrepreneurs across geographies.
When you work with Expandus, you gain a partner who understands your challenges, offers customized guidance, and helps you implement strategies that deliver tangible transformation—not just theory.
Testimonials
I collaborated with Tabish for over a year, focusing on developing strategies and implementing systems and processes to enhance organizational scalability. Throughout this period, Tabish demonstrated an adept ability to identify our pain points and challenges. She served as an excellent sounding board for problem-solving, streamlining thought processes for effective solutions.Tabish's guidance played a pivotal role in establishing a scalable organizational structure, delineating responsibilities, initiating overdue projects, and offering continuous mentorship to key individuals. Additionally, she provided well-structured advice for improving sales and marketing functions.Her dedication to the success of her clients is evident in the extra effort she consistently puts forth.
Heera Software
Distribution & Sales Force Automation SoftwareIt was a remarkable experience working with Tabish Bibikar.Her approach is direct, clear, and results-oriented. Tabish has a unique ability to cut through complexity and focus on what truly drives business growth. Her strategies in operations, sales, and marketing are not only innovative but also highly effective, aligning perfectly with our ambitious financial goals. Her motto of selecting a niche and being persistent on it is what drives this.Tabish's commitment to our success was evident in every interaction. She combines her deep industry knowledge with practical solutions, making her advice invaluable for any business aiming for significant financial growth and sustainable software business. Under her guidance, we saw marked improvements in our efficiency and profitability.I wholeheartedly recommend Tabish to any business looking to scale up and achieve substantial success.
Jitendra Chaudhari
Nirmitee.ioI founded my company single-handedly, and my team and I accomplished a great deal during the initial couple of years. Subsequently, I made the decision to elevate my company to the next level. Since last year, I have been collaborating with Tabish on strategies to expand my business.Tabish is an exceedingly experienced coach and professional, providing invaluable assistance. Throughout our sessions, we have explored various strategies that I believe would have taken me many years to discover without Tabish.Coming from a technical background, I am bridging gaps, particularly in my marketing and sales expertise, with her guidance. She possesses the ability to mentor and teach effectively.She is undoubtedly a genuine coach whom I can recommend to every business owner.
Metin Yarci
MavidevOver the past year, Tabish provided coaching to Cynoteck, which proved immensely helpful in streamlining our operational work. Her expertise also guided us in restructuring our sales and delivery team, resulting in a positive impact on our acquisition of new clients. I would definitely recommend her to any IT company that wants to reach the next milestone.
Udit Handa
Cynoteck Technology Solutions Private LimitedIt has been a great journey together and the experience Tabish brings to the table is invaluable.We worked together firstly to get our Annual Business Planning and Budgeting revamped. Then we filled the gaps in our functional and leadership areas. This meant a more robust team structure around Sales, Marketing, QA, and Delivery.We’ve optimised our recruitment processes and overhauled our employee grading structures. We are now defining detailed KRA / KPIs across the organisation which will make us a more goal-oriented organisation.Our new customer outreach methods have improved, which has made us really optimistic on achieving our growth targets.Reflecting on the last year surely brings a smile to my face as there have been both small and big achievements for us.In summary, working with Tabish has been a transformative experience. I consider Tabish as a partner in our journey towards growth.
