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Why it is So Hard to Market & Sell Custom Software Development & What Can You Do About it?
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Why it is So Hard to Market & Sell Custom Software Development & What Can You Do About it?

We have a HUGE number of custom software development companies right here in India, but very few are really building scale at the pace that they deserve and aspire. Getting the first few customers by word of mouth or past connects gets the business started. In the initial days most ...

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We Couldn’t Follow-up.. We Were Busy Making Quotations

We Couldn’t Follow-up.. We Were Busy Making Quotations

“I get all my enquiries from IndiaMart” answered Sumit, owner of a Water Treatment Equipment manufacturing company.. which prompted me to ask a follow up question “In that case, what’s your average conversation rate?” After a momentary silence, Sumit shrugged his shoulders and replied with uncertainty “I don’t know.. guess ...

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What If You Train Your Employees, And They Leave?

What If You Train Your Employees, And They Leave?

Does this resonate with you? You recruit people, you train them, they learn a lot in your business and just when you start feeling that they are becoming productive, they leave. No matter whether they were experienced or fresher. Have you become a training institute? They love working with you. ...

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How To Handle Buyers Who Talk Only About Price? (And Don’t Understand Quality)

How To Handle Buyers Who Talk Only About Price? (And Don’t Understand Quality)

“There is no way we can go ahead with you at this price. You are way too expensive. What’s your No Regret Price?” I was naive at sales back in 2001. I was shocked & furious at the same time with that opening statement from DGM – Purchase of a ...

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How Do I Retain My Existing Customers?

How Do I Retain My Existing Customers?

  I hadn’t seen Rahul so tensed before. “My number 1 customer didn’t renew the contract” he said. “This means I am losing 25% of my revenue this year. I will need to add 3 more customers to make up for the loss” It’s a bad feeling when you lose ...

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Zero-Cost Strategy To Earn More Customers!

Zero-Cost Strategy To Earn More Customers!

Here’s good news. This zero-cost strategy works…! We all know it…. This is how we have built our business in initial stage. The only problem is some of us …. or rather many of us haven’t explored the full potential of this strategy simply because we haven’t realized it yet. ...

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How Do I Get My First Customer Without a Reference List?

How Do I Get My First Customer Without a Reference List?

  “I have developed an amazing product which will take the market by storm……. Made in India, wide & customizable range of colours & sizes. It has better features than the import options available, easy to install and 40% lighter on customer’s pockets.” Aniruddha told me in the coaching session. ...

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How To Negotiate With An Existing Customer, You Can’t Afford to Lose?

How To Negotiate With An Existing Customer, You Can’t Afford to Lose?

  Hey there Entrepreneur, I’m a professional Business Coach and am very passionate about lowering stress of running and scaling a business for entrepreneurs. Yesterday, I received a frantic phone call from Ashish, a One-on-One Coaching client asking for advice to deal with his customer who was asking for a ...

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How To Generate Leads Even If You Are The Only One In Your Marketing Team.

How To Generate Leads Even If You Are The Only One In Your Marketing Team.

  Hey there Entrepreneur, This is Tabish and I work with entrepreneurs like you to help them scale their business. In these extraordinary times of Covid-19 the ‘business as usual’ is all of a sudden not an option. Every single resource must be utilised very judiciously and every single rupee ...

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