Day: June 26, 2019

You Are Being Duped. Discounts Make You Work More For Less

You Are Being Duped. Discounts Make You Work More For Less

Waiting for an improved bottom line after launching a discount scheme? Are you thinking “We will make up the numbers in volumes”?  Well, you are in for a rude shock! No I am not kidding , consider this – if your current profit margin is 25% and you offer a discount ...

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Why Waste Time Setting Goals?

Why Waste Time Setting Goals?

I was late for an important meeting scheduled on the other side of the town and getting tense about it. I set the location on  my Google maps and got going. Navigating new and unknown territories requires focused attention because it’s so easy to miss a turn or an instruction. This ...

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Investing In Emotional Bank Account Makes Business Sense

Investing In Emotional Bank Account Makes Business Sense

It was a long weekend and we ran out of staples. So I decided to make a quick visit to Pareshji’s grocery store next door than visit the popular food mall in the area.  While waiting to be served, I noticed that Pareshji was different from other shop owners. He ...

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