Day: July 27, 2019

Are You Focused On Buying Your Customers?

Are You Focused On Buying Your Customers?

BUYING customers…I know it sounds funny. But it’s a lot better than BEGGING for customers or PRAYING for customers to come your way. Traditional marketing is the old way of doing business. Buying customers is the new way of doing business. So what is buying customers really? Actually, it’s simple. You’ve got to understand that ...

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Rating Customers For Greater Profitability!

Rating Customers For Greater Profitability!

All the customers are important but knowing which ones are truly profitable, can hugely impact your business decisions. Investing time to classify customers as ABCD, based on parameters like credit history, business potential and ease of doing business will ensure that your top 20% customers who give you 80% business ...

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How Not To Sabotage Your Recruitment Efforts

How Not To Sabotage Your Recruitment Efforts

Great teams are not built in one day or even one week! It takes a lot of effort to hire your greatest non replicable assets – you employees! Bad hire can cost you as much as 30% of the employee’s salary, so getting it right is crucial for the success ...

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Different Strokes, For Different Folks, using the 3E Matrix